by Andrew Laird | Feb 28, 2016 | Buy Radio Jingles
Consumers are more likely to respond when they like what they hear, not being told what they need. Every written word in advertising, no matter where—Google searches, print ads, or broadcast commercials—comes across the same when it’s being read. Most become part of...
by Andrew Laird | Feb 16, 2016 | Buy Radio Jingles
I get flack for how I load the dishwasher. But my partner discovered an ingenious method to point out the ridiculousness of my stacking method, while not offending my dish-placement. One night after attempting to force a large frying into the dinner plate rack, I...
by Andrew Laird | Jan 20, 2014 | Buy Radio Jingles
…AND HOW TO AVOID THEM Achieving effective and successful radio advertising is like baking a cake from scratch… all the ingredients have to work together or it will fail. And if it does fail, don’t blame the oven (by saying ‘radio doesn’t work’), blame the...