Consumers are more likely to respond when they like what they hear, not being told what they need.
Every written word in advertising, no matter where—Google searches, print ads, or broadcast commercials—comes across the same when it’s being read. Most become part of the 4000+ marketing impulses the typical consumer is exposed to every day. And few manage to ‘stick’.
Further, in visual marketing, all too often it’s difficult to control where your message will end up. What if your hard-earned ad dollars put your logo and message in one of these places!
So how do you combat the modern phenomenon of costly pitfalls and ad avoidance?
Stop obsessing. You’re smarter than that. And so is the public.
Consumers respond more often when hearing the same thing again and again—especially if it’s something that emotionally motivates them. In fact, Nielsen Research latest findings conclude emotion is still continually overlooked by marketers.
Enter…the power of music. No sentence ever sounds the same as when it’s sung to a melody. And nothing expresses emotion like it.
Our eyes may be increasingly trained to tune out advertising, but our ears never stop tuning in to music. Taking this into the context of marketing, how does your current branding actually register with people?
Get recognized on purpose, or leave it to chance. Which is to say, control the narrative of your marketing, and engage the media users in the way they prefer to be engaged. Ever after, you’ll convert customers easier with much less convincing. This is also referred to as creating “good word of mouth that YOU control”.
There’s no room for mistakes in tough times. Increase revenues by being smarter with what you spend, otherwise you’ll be waiting an expensively long time for accidental recognition.
Or just be relying on blind luck to become famous.
Ask the Utah woman who never set out to be famous, but has ‘leapt’ to fame by giving birth on Leap Year day February 29th three times (2004, 2008, 2012).
Waiting for luck to deliver a gift of publicity is surprisingly common in business today. But instead of waiting for the stork, send out a message using your own songbird!—Andrew