The End Of The Golden Age Of B&*$%#@t !

The End Of The Golden Age Of B&*$%#@t !

As advertisers “Shout, Shout, Let It All Out” in frustration over poor ROI for ad dollars they have wasted, they’re demanding “Ch-Ch-Ch-Changes” to the advertising industry. And for some, “these are the things I can do without” is becoming the solution. If...
Advertising Insurance? Sign Me Up!

Advertising Insurance? Sign Me Up!

How to ENSURE you are INSURED against loss of recognition. There are many ways to ensure being noticed and having your advertising message remembered and music is one of the most effective marketing tools to persuade and remind the human mind. And there are numerous...

“HOW COULD THEY SAY THAT ABOUT ME!?”

“AND WHERE DID MY GOOD ‘WORD OF MOUTH’ GO?” Yelp. Trip Advisor. Google Reviews. It’s a slippery slope for companies online. And it can be a tougher battle if you spend time challenging bad reviews. Instead, survive the inevitable criticisms...
89% OF YOUR ADVERTISING IS GOING UNNOTICED

89% OF YOUR ADVERTISING IS GOING UNNOTICED

The public is very choosy about what advertising they respond to. As a business owner, you should be as consistent and thoughtful as possible when reaching them.   Turns out people are less aware of your advertising than you may realize. But in our fast-changing...

FIVE BENEFITS OF RADIO ADVERTISING JINGLES

After being in the radio jingle production business for over two decades, we’ve learned a few things. Here are 5 benefits… Every business wants it, but few know how to get it.  Instant recognition. The kind you get when you hear a slogan, some piece of...